Uber
GO—GET Zero Sustainability event
Don’t stop till zero. Delivering sustainable impact live.
Uber's Go-Get Zero 2024 summit established the company's roadmap to becoming a zero-emission platform by 2040. I led the overarching creative vision and cross-functional execution across the event's entire ecosystem. The directive: translate complex sustainability announcements into an inspiring, unified brand experience spanning a global keynote & livestream, experiential event, OOH campaign, a physical London pub takeover, and digital CRM rollout.
Timeline: Jun. - Oct. 2024
Role:
Global Executive Creative Director, Brand Experiences
Keynote livestream
I led the overall creative direction of all internal teams across the keynote and event production. From overall event creative stakeholder management, executive coordination, art direction & sustainable brand expression, motion guidance, script editing, livestream support, and presentation design.
Event introduction motion sequence.
GO—GET Zero supported a unique, ultra-wide 21 × 2.5 meter high-definition LED display that required deliberate planning of presentation content, animations and transitions, and livestream letterbox solutions. The above wireframe helped align internal and external teams on priority content formatting, presenter scale, viewer eye lines, and content safe frame planning.
Select screens from the final keynote presentation.
Experiential Displays
Agency oversight and creative direction provided for experiential event displays that visualized key product and partnership information for all attendees. Photos by Tim P. Whitby / Getty Images for Uber.
Campaign Activation
During the week of Go—Get Zero, we partnered with Jubba agency to launch London’s first carbon-negative pub, in an effort to showcase Uber’s commitment to sustainability.
Located in Westminster, London, the “55 Tonnes Pub” celebrated the 55,000 tonnes of air pollution saved in London by Uber's electric vehicle option, Uber Green, since 2021.
OOH displays throughout the neighborhood reminded policy makers of Uber’s continued sustainable impact.
Website
Creative direction over the design and production of the supporting website for all event announcements and additional information discovery. The website was created on Uber’s custom web CMS tools.