Shaping Uber's Ethical AI Production Guidelines
As generative AI unlocked new creative efficiencies, it introduced critical legal and brand risks regarding how we authentically represent our communities. To navigate this ambiguity, I spearheaded Uber’s Ethical AI Production Guidelines to establish definitive guardrails for global execution. This strategic framework empowered teams to innovate boldly while fiercely protecting the lived realities of the people who power the platform.
AI-First Creative Agentic Workflows
To eliminate operational bottlenecks and democratize creative support, Uber’s Brand Experience team led a custom suite of AI agents using Google Notebook and specialized GPTs. This ecosystem provided self-service tools for brand architecture, visual prompting, and copy authoring. Ultimately, it transformed fragmented knowledge into an automated engine for scaled, on-brand execution.