Leading the Charge on AI Tool Evaluation
What happens when enterprise IT solely dictates creative AI adoption? Teams are often left with highly secure, yet feature-limited tools that severely handicap their ability to compete in the market. Discover why creative leadership must take the helm in technology evaluation to navigate emerging platforms, forecast the hidden economics of AI generation, and ensure tools actually serve the brand.
Scaling Brand Storytelling with AI-Driven Virtual Casting
Tired of endless reshoots and skyrocketing production costs just to maintain character consistency across a campaign? Discover how we built a repeatable, AI-driven "virtual cast" using advanced generative workflows to power dynamic day-in-the-life product narratives.
Shaping Uber's Ethical AI Production Guidelines
As generative AI unlocked new creative efficiencies, it introduced critical legal and brand risks regarding how we authentically represent our communities. To navigate this ambiguity, I spearheaded Uber’s Ethical AI Production Guidelines to establish definitive guardrails for global execution. This strategic framework empowered teams to innovate boldly while fiercely protecting the lived realities of the people who power the platform.
AI-First Creative Agentic Workflows
To eliminate operational bottlenecks and democratize creative support, Uber’s Brand Experience team led a custom suite of AI agents using Google Notebook and specialized GPTs. This ecosystem provided self-service tools for brand architecture, visual prompting, and copy authoring. Ultimately, it transformed fragmented knowledge into an automated engine for scaled, on-brand execution.