Uber EAts
Tonight, I’ll be eating local
Wayne’s World returns to help promote Uber Eats’ relief effort to support independent restaurants for Super Bowl LV. Excellent!
Uber' Eats’ first full-funnel and Super Bowl campaign brought Wayne and Garth (and Cardi B) together to promote a post-pandemic, $20 million relief effort to support independent restaurants with micro-grants and in-app donations. We executed a multi-channel CRM plan across YouTube, social, email, web, and in-product promotions just in time for the big game. Excellent!
Timeline: Jan. 2021 - Feb. 2021
Role: Brand Experience Director
Immersive email design captured the essence of Wayne’s World while driving strong calls-to-action and campaign promotions. SCHWING!
“Local Eats” storefront
Prominently displayed on Uber Eats’ homepage, a custom “Local Eats” storefront menu item drove users to a dynamic list of local restaurants while “Wayne & Garth’s picks” highlighted EXCELLENT! local eats.
In-app promotional surfaces
The campaign maximized in-app marketing surfaces, navigation icons, and promotional pop-ups.
Uber mobility promotional surfaces
Cross-app promotions provide multi-audience consideration across all user journeys.
Custom campaign detailS
From order placement to delivery and receipt, the essence of Wayne’s World was captured at every possible touchpoint.
Website
A fully responsive site built on Uber’s custom CMS provided a central hub for donors and restaurant owners to learn all about the campaign benefits.
