Microsoft
Surface & Windows CRM
Redefining Microsoft’s customer relationships one email at a time.
Microsoft’s Surface and Windows Relationship Management teams needed a scalable, customer-focused way to modernize lifecycle marketing globally.
We created a premium, nimble creative system aligned to customer needs and email behavior. Built on flexible modules within Salesforce, it enables strategic, fast delivery with the right balance of customization and scale.
Timeline:
Design System (July – August 2017 )
Editorial content (July 2017 - 2020)
Role: Creative Director
Modular design system
Flexible, dynamic, and responsive, the modular library created brand consistency and user familiarity while allowing each device family the ability to meet their annual campaign needs.
Summary of success (6 months):
~70% incremental lift to purchase
30% reduction dev SLA
50% reduction in creative production
MicrosofT Surface email
Microsoft Windows email
