A ‘smarter’ approach to brand storytelling for the world’s largest computer manufacturer.

Lenovo was launching a new brand campaign to shift perception from a PC manufacturer to a global technology innovation leader. Our team built a premium web experience that communicates Lenovo’s brand through engaging human interest stories that lie at the intersection of innovation, corporate citizenship and how Lenovo is enabling outcomes through its array of products and solutions. Team’s activities included strategy, user experience, design, and production.