Microsoft Xbox One X

Client: Microsoft
Website: https://www.xbox.com/en-US/consoles/xbox-one-x

When launching the world’s most powerful gaming console, no regular website would suffice. Microsoft Xbox required an immersive, entertaining web experience that captured the essence of the new world of gaming that Xbox One X delivered. Crafting a thoughtful user experience that clearly unpacked the visual impact of true 4K gaming, the technical details that gamers desired, and the evolving Xbox brand story that this console unlocked.

Our team designed a immersive, responsive and accessible product page that unfolded the technical story of the power of the Xbox One X through its simplified on-scroll experience. We developed new custom components that evolved the Microsoft Web Framework design system to meet the needs of our brand and product story.

Timeline: January 2017 – May 2017 (5 months)
Role: Creative Director
Awards: Silver Addy, Website Consumer, “Microsoft Xbox One X”, Feb 2018 American Advertising Awards, Seattle


Motion study


Website design