Lenovo “Smarter Technology For All”

Client: Lenovo
Website: https://www.lenovo.com/us/en/smarter/

Lenovo was launching a new brand campaign to shift perception from a PC leader to a global technology innovation leader and to pilot the the capabilities of the Adobe Experience Manager Platform with a first launch of content on the platform. Our team built a premium landing page experience that communicates Lenovo‚Äôs brand through engaging human interest stories that lie at the intersection of innovation, corporate citizenship and how Lenovo is enabling outcomes through its array of products and solutions. Team’s activities included strategy, user experience, design, and production.

The site was Lenovo’s first implementation on Adobe Experience Manager which extended our final designs as a responsive and modular approach that allowed for scalability of content across devices, enabled non-technical marketers to change and add content, and set the foundation for dynamic personalization.

Timeline: June – August 2019 (3 months)
Role: Creative Director

Brand landing page

Prototype motion study of final design

Story page

Lenovo brand story page illustrating how smarter technology is turning deadly venom into potential medicine.