The Lenovo Data Center Group services B2B products and services ranging from servers, storage, networking, and enterprise-level solutions. Their challenge was to redesign their site to fuel lead-generation sales funnel enablement by showcasing a new brand experience that maximized existing content offerings from product pages, news articles, whitepaper, videos, and case studies.
Our solution was to build a future-proof, responsive, templatized design system that allowed for ease of development and on-going site maintenance on their new migration to a Drupal CMS system. Care was taken to build a robust, modular component system that provided for maximum content and presentation flexibility and ease of use.
Timeline: July – Nov 2018 (5 months)
Role: Creative Director